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persuaded by packaging

i am. persuaded by packaging

anyone have a weakness for pretty packages? i know i do, but i’m often disappointed because the product isn’t as fabulous as the package suggests. it’s like people, some come in really pretty packages. yanno, the ones that look perfect on the outside. the chris browns & meghan foxes. you get the point. others aren’t as shiny on the outside and are often left on the shelf. we end up spending more (time and energy) on the well-designed packages because: 1. we think good things must come in pretty packages and 2. everyone seems to want them. the less shiny packages are often a better quality, but we never give these gosh dang ‘products’ the chance they deserve.

sometimes the less shiny package is, well, less shiny on the inside as well. but more often than not, they surprise us.

imagine the people we’ve overlooked and the opportunities we’ve missed. if we look a little lower on the shelf, we may find that we’re getting more bang for our buck.